6 Comments
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Simon's avatar

Great content Jesse!

Jesse Colombo's avatar

Thank you so much, Simon!

Sandra Savickas's avatar

Interesting analysis. My late brother, a financial insider, use to handle my portfolio and I'm kinda lost. If the cost of gold increases, wouldn't it also increase the cost of gold in Swiss Francs?

Jesse Colombo's avatar

Thank you. Yes, that's generally correct—as long as gold is rising at a faster rate than the Swiss franc.

But if gold is rising at the same rate as the Swiss franc, it will just tread water.

And if gold is rising at a slower rate than the Swiss franc (or falling), its price will appear to actually go down in franc.

Sandra Savickas's avatar

Got it. Thanks! Now I have the complete picture.

Jesse Colombo's avatar

Excellent! That's my goal :)